Founded in 2015, WineUp Fair has become a leading platform for promoting the best Romanian and international wines. Through its innovative approach and commitment to excellence, WineUp Fair encourages connections, promotes knowledge exchange and celebrates the art of winemaking.
WineUp Fair in Transylvania, 2025, marks the 10th anniversary of the first edition, with a visionary theme: “A Journey Through Time”, which honors the remarkable achievements of the last decade, and sets the stage for an innovative experience in Cluj-Napoca.
WineUp Fair in Transylvania, returns to Elania Resort, Cluj-Napoca from April 4-6, 2025.
This edition has a captivating theme, “A Journey Through Time”, inviting visitors to explore the rich heritage of Romania’s winemaking, through the stories of each region and, implicitly, each producer, while savoring the aromas of the wines in their glasses.
An innovative and interactive experience!
To kick off this extraordinary event, an interactive installation will be located in the heart of the city, starting on March 1. This innovative exhibition, created in collaboration with MINT - The National Museum of Transylvania History, will offer passers-by the opportunity to explore the past, present and future of wine regions and producers, a cultural journey, designed to reveal the centuries-old history of wine in our country and beyond.
“The story of wine is a story of heritage, transformation and vision. From its ancient roots to today’s innovative techniques and advanced practices, winemaking embodies a journey that seamlessly connects the past, present and future.
Our concept, “A Journey Through Time”, will take visitors on a journey that brings together the past, present and future of an immortal craft. Through this narrative, we explore how each glass embodies centuries of dedication, while embracing today’s advancements and tomorrow’s potential.” Ioana Bidian - organizer
